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Monday, February 29 • 14:00 - 17:00
Design At Scale: IBM Design and the Future of Education at Corporations FULL

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IBM, one of the world’s largest technology companies, is on a mission to create a sustainable culture of design and to bring a human-centered focus to thousands of product and service experiences. IBM Design Principal Doug Powell directs the company’s design education program which spearheads and catalyzes this change by delivering active learning experiences to designers and non-designers around the world. A key aspect of the program is the three-month design bootcamp that serves as the bridge between the academic and professional experience for more than 600 entry-level designers who have joined IBM in the last 3 years. 

As Doug and his team are building the IBM Design program they are accumulating key insights—and many unanswered questions—about how design can happen in complex organizations. This working session will be an open exchange about design education at scale. 

We will tackle questions like: 
• How do we teach the essential skill of collaboration? 
• How do we prepare designers to be change leaders in the corporate setting? 
• How can design education be used to engage and persuade non-designers (especially senior leaders)? 
• What tools and behaviors can help us foster remote/virtual collaboration for dispersed teams and programs? 
• What are the latest best practices for measuring the impact of design? 

IBM Design has built strong and open relationships with many of the top academic design programs in the world and we look forward to continuing to build that bridge with this important working session. 

Speakers
avatar for Doug Powell

Doug Powell

Design Principal, Program Director for Education & Activation, IBM
Doug Powell is a designer with more than 25 years of experience in a wide range of design disciplines. A 2014 Distinguished Alumni award recipient from the Sam Fox School of Design at Washington University in St. Louis and a 2014 AIGA Minnesota Fellow, Doug is a lecturer, commentator and thought leader on design issues, having presented at a variety of national conferences and forums including the 2015 Offset design conference in Dublin, Ireland... Read More →


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Waitlist (4)