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Sunday, February 28



avatar for Fred Beecher

Fred Beecher

Director of User Experience & Design, The Nerdery
Fred Beecher has been working in User Experience since 1998. In that time he’s seen UX mature from a field struggling to prove its value to one driving an explosion of innovation and economic growth. To help feed the ever-increasing demand this explosion has sparked, Fred designed... Read More →
avatar for Dave Malouf

Dave Malouf

Principle Experience Strategist, HP Helion Cloud
Dave is the founder of the Education Summit. Dave helped start the Summit because of his deep belief that any practice can only excel if it is built on top of a strong education system. In his other lives, Dave is also one of the founders and organizers of the Enterprise UX conference... Read More →


Keynote Speaker - Xiangyang Xin
avatar for Xiangyang Xin

Xiangyang Xin

Professor and Dean, School of Design Jiangnan University
Xiangyang Xin is Professor and Dean at the School of Design, Jiangnan University, Wuxi, China. Xin holds a PhD in Design from Carnegie Mellon University with research interests in interaction and service design, cultural studies, and product development. He looks at how design, both... Read More →


Monday, February 29



Welcome speech.

avatar for Fred Beecher

Fred Beecher

Director of User Experience & Design, The Nerdery
Fred Beecher has been working in User Experience since 1998. In that time he’s seen UX mature from a field struggling to prove its value to one driving an explosion of innovation and economic growth. To help feed the ever-increasing demand this explosion has sparked, Fred designed... Read More →
avatar for Dave Malouf

Dave Malouf

Principle Experience Strategist, HP Helion Cloud
Dave is the founder of the Education Summit. Dave helped start the Summit because of his deep belief that any practice can only excel if it is built on top of a strong education system. In his other lives, Dave is also one of the founders and organizers of the Enterprise UX conference... Read More →


Keynote Speaker - Andy Budd
avatar for Andy Budd

Andy Budd

UX Designer & CEO, Clearleft
User Experience Designer and CEO of Clearleft, Andy Budd is a best selling tech author, curates the dConstruct and UX London conferences and helped set-up The Brighton Digital Festival. Andy created Silverback, a low cost usability testing application for the Mac, and co-founded Fontdeck... Read More →



Design Learning
Ever find yourself thinking… If only they understood? 

I will share my experiences communicating with people who didn't share my understanding and what I learned from those experiences. I'll share how that informed how I speak to new designers about their careers, how I communicate with my peers who are not designers about understanding the value of design, and how the concept has informed building digital systems for learning. 

The concept is simple but powerful: If you want someone to understand you, you must meet them where they are.

avatar for Jodi Cutler

Jodi Cutler

Design Manager, IBM Design, Watson
Jodi has spent the last 23 years solving the same fractal problem. She tries to understand people, their environments, and what they value. Armed with that she then sets up conditions for them to be successful. She has done this as an art teacher, as a pioneer in internet adoption... Read More →


New Foundations for Interaction Design: Integrating theory, practice, and history. Or, Learning to love theory and how it makes you a better designer.

Developing a sustainable design practice means having a grounding in design theory, studio, and history. These elements can be difficult to balance and integrate in a college program, let alone in a short professional workshop, but their importance cannot be understated. 

A solid grounding in shared foundations can help students develop a deep practice and shared understanding, and help an institution develop a lasting school of thought that is carried on by their students in their future work. 

This session will explore a method of teaching that has been tested at both the college and professional development levels that integrates all of these elements into a rich foundation program for Interaction Design. We will discuss specific instruction methods, class structure, activities and assignments, and types of material that have been used to build successful Interaction Design courses varying in length from one day to a full semester.

avatar for Matt Nish-Lapidus

Matt Nish-Lapidus

Matt is an independent designer and creative technologist in Toronto, a design instructor at Sheridan College and CIID, and the Vice President of the Interaction Design Association (IxDA).His work has included everything from a digital library catalog in use all over the world to... Read More →


Teaching by Proxy: Redesigning General Assembly’s Part -Time Curriculum to Increase the Likelihood of Student and Instructor Success

Career change is not something undertaken lightly. There are many emotions wrapped up in the process—uncertainty, anxiety, doubt. Students come to professional development courses like General Assembly’s because they need help and support to reach their career goals. Instructors join because they find it gratifying to help these students grow as designers. 

What happens when all those instructors have to redirect their efforts to lesson planning, because the curriculum is too bare bones? Students have wildly inconsistent experiences, and the barrier to entry for new instructors becomes very high. It becomes harder for everyone involved to succeed. How might we redesign the student experience to better reflect the experience of working as an interaction designer? Is there a way to better equip all instructors for success? 

Jessica Greco will share how she redesigned General Assembly’s part-time User Experience Design course curriculum to reflect significant changes in context for both students and instructors, and the lessons she learned along the way.

avatar for Jessica Greco

Jessica Greco

User Experience Instructor, General Assembly
Jessica Greco is a design and research consultant dedicated to helping teams make better products. She uses her expertise in facilitation to get everyone on the same page about the practices and processes that support evidence-based decision making.Currently, she’s an Instructor... Read More →


Teaching the "Design Disposition" to Future Technologists

As interaction design broadens to include a host of disciplines in order to approach situations holistically and from a design-centric approach, a question has arisen as to how these “non-designers” learn designerly ways to thinking and working. I have developed a meta-curricular set of “design dispositions” which I believe not only bridge design’s many disciplines but serve as guiding ideals for those who participate in contemporary design practice. This talk can be of benefit to those who teach design to future designers, those who teach design to people outside of our discipline (particularly to technologists), to students at a university level, corporate or continuing education, or even in grade school.

avatar for Alexander Wilcox Cheek

Alexander Wilcox Cheek

Assistant Teaching Professor, Information Systems, Carnegie Mellon University
Alexander R. Wilcox Cheek is an Assistant Teaching Professor in Information Systems at Carnegie Mellon University, based since 2009 in Qatar. He joined the I.S. faculty from the School of Design, where he received a Masters of Design in 2009. There, he studied information and interaction... Read More →


Interdisciplinary Program Design & User Experience at Rochester Institute of Technology

The wide range of new interactive screen based form factors and digital products continue to transform the requirements and expectations of the user experience designer. Today’s designers must incorporate project planning, user research, creativity, visual design and technical knowledge into their portfolio. To prepare students for this challenge the New Media Design, Bachelor of Fine Arts at Rochester Institute of Technology has created a rigorous 4 year interdisciplinary degree program. While maintaining a strong core creative and visual design curriculum the New Media Design program incorporates collaborative courses from the Bachelor of Sciences in New Media Development and supports the Liberal Arts Digital Humanities and Web and Mobile Development programs. These unique interdisciplinary curricular relationships along with robust industry participation with companies like Adobe, Effective UI, Kodak and Xerox create a learning environment that prepares students for jobs across the UX landscape. Through curriculum exploration, project based education examples and collaborative industry relationships this presentation will explore the academic program design, teaching processes and student experience developed for creative visual and user experience designers.

avatar for Adam Smith

Adam Smith

Associate Professor, School of Design, Rochester Institute of Technology
Adam Smith is an Associate Professor and Chair of the New Media Design (NMD) program and online advanced certificate in UX Design in the School of Design at Rochester institute of Technology. His research and teaching concentrate on visual and UX design for digital products and UI... Read More →
avatar for Timothy Wood

Timothy Wood

Vice President of Design and User Experience, EffectiveUI
Tim Wood is Vice President of Design and User Experience at EffectiveUI - a leading user interface and user experience design consultancy in the US. In addition to his leadership responsibilities, Tim is focused on three core areas of interest: design management, design strategy... Read More →


The Forest And Its Trees: Understanding Interaction Design Through Service Design Activities

The forest aInteraction design and service design have a lot in common. They both focus on improving the experience of people in real-world contexts and they depend on each other to design a complete experience. After all, a service experience is often a sequence of interactions that a person has with artifacts or other people. Interaction designers can learn a lot about their craft by studying the process and methods of service design. After all, what happens before and after a person uses a website can impact the overall quality of their experience just as much, if not more, than specific interface design elements or the physical quality of animations on screen. In this presentation, Aaron Ganci provides an in-depth case study on the curricular use of service design processes and methods to help interaction design students understand their own work. Details about the course structure, assignments and outcomes, and insights on the use of this methodology will all be discussed.nd its trees: understanding interaction design through service design activities.

avatar for Aaron Ganci

Aaron Ganci

Assistant Professor, Visual Communication Design, Indiana University
Aaron Ganci is UI/UX designer and an Assistant Professor of Visual Communication Design at Indiana University’s Herron School of Art and Design (IUPUI). With professional experience in graphic, interaction, and user experience design, he is an expert in both the visual design of... Read More →


Undergrad IxD as Service to the Community

In this presentation, Charles Hannon presents a model for undergraduate IxD education that appeals to Millennial students’ desire for hands-on learning methods and for academic work that has visible community impact. This is a two-course sequence in which IxD methods are taught in the fall and then implemented in the spring through a community service project. The second course functions as a capstone for students in an interdisciplinary computing and information studies major. 

Few students begin the sequence with specific interests in human-centered design; clients, usually nonprofit agency directors, typically require coaching to understand their I.T. design challenges and the tools available to address them. The program thus places undergraduates with little formal design experience into positions where they help community organizers with real needs and limited resources. 

Co-presenter and program graduate Jacqueline Bytnar will share her story as an example. She'll discuss how her experience with a public library redesign project in 2010 shaped her subsequent marketing & design career.

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Jacqueline Bytnar

Functional Analyst, Razorfish
Jacqueline is a Functional Analyst within Razorfish. She has been in Business Consulting for over four years, bringing professional experience and a deep understanding of both B2B and B2C markets. She works closely with the Razorfish team to assess current state complexities of systems... Read More →
avatar for Charles Hannon

Charles Hannon

Professor, Computing and Information Studies, Washington & Jefferson College
Charles Hannon is a professor of computing and information studies at Washington & Jefferson College in Washington, Pennsylvania. He teaches courses in human-computer interaction, the history of information technology, data presentation, and project management. You can find him at... Read More →


Design Games as a Learning Tool in Interaction Design Education
In Participatory Design approaches, Design Games (DGs) are becoming a popular technique. Through games, designers and users can interact in a relaxed atmosphere that contributes to empathic understanding. In interaction design education, DGs have been presented as tools that help students develop skills such as organizing collaboration and reflecting about their own practice as designers. However, the possibilities of DGs in education are larger than this. In this presentation, Eva Durall and Heidi Uppa show two examples of how DGs help define the design space and develop common understanding and reflection between designers and end-users. These examples of how DGs are used show how DGs are a powerful tool not only in learning contexts but also as part of a professional interaction design practice.

avatar for Eva Durall

Eva Durall

Researcher, Learning Environment Group
Eva Durall is Ph.D. candidate at the Learning Environment research group. Her doctoral research is focused on the design of learning tools that, informed by critical pedagogy postulates, help learners develop awareness and reflect about their learning process. Main research interests... Read More →
avatar for Heidi Uppa

Heidi Uppa

Heidi Uppa (MA, MISTD) is a graphic designer specialised in branding, visual identities and packaging design. She has fifteen years experience with commercial and social design projects in Finland, England and Russia. In recent years Heidi has also been lecturing and teaching at Aalto... Read More →


Lessons from teaching portfolio design

Regardless of education or training, the vast majority of interaction designers start their career unprepared to design their portfolio, a key document that will allow them to fully manage their career. In this talk, Ian Fenn reveals what students struggle with and how educators like you can help.

avatar for Ian Fenn

Ian Fenn

Freelance User Experience UX Designer, Researcher, Author, & Speaker


Teaching Interaction Design in Physical, Digital, and Hybrid Environments

Over the past two decades, new technologies shifted what Interaction Design (IxD) students need to learn for professional practice. In the mid-nineties, IxD education covered interface design and web design to the plethora of topics currently explored today, such as, sensor networks, smart environments, smart cities, Internet of Things, Augmented Reality Interfaces, and so forth. 

To keep IxD university programs relevant, educators seek new ways for students to learn to design in emergent areas such as: larger scale environments (e.g., smart environments, Internet of Things, augmented reality interfaces). New technologies and design opportunities often require new design and prototyping methods. 

Join Peter Scupelli and Austin Lee as they share lessons learned teaching interaction design at an environments scale to undergraduate design students in the Environments Track at the School of Design at Carnegie Mellon University. They'll show how they teach students how to use standard IxD methods in designing for digital, physical, hybrid, and room-sized environments. 

avatar for Austin S. Lee

Austin S. Lee

Assistant Professor, School of Design, Carnegie Mellon University
Austin S. Lee is an Assistant Professor in the School of Design, Carnegie Mellon University. A former Research Assistant in the Tangible Media Group at the MIT Media Lab, he has explored system design for spatial drawing and 3D collaboration. His professional work at Microsoft and... Read More →
avatar for Peter Scupelli

Peter Scupelli

Assistant Professor, School of Design, Carnegie Mellon University
Peter Scupelli is the Chair for the Environments track and Assistant Professor in the School of Design at Carnegie Mellon University. His teaching and research focus on shaping human behavior through design. Current research is on how human behavior, information technology, and the... Read More →


The Secret to Giving Away Secrets

Leading up to Cooper’s first public classes, there was a huge internal debate that these classes would be giving away our secrets, and instead of hiring us as consultants, in-house teams would take our hard-earned, time-tested processes and techniques do the work themselves. Turns out, that wasn’t the case. In fact, teaching has opened up a whole new world of possibilities. Today, training and mentoring is a big part of our work. 

In this talk, Dan and Kendra will share why Cooper includes training and mentoring as part of many design projects and show how you can be generous with your skills. 

Here are some of the topics they'll cover: 
+ Why training workshops are a natural compliment to consulting work 
+ How training can foster cross-team collaboration (and builds buy-in for your work) 
+ How the combination of training and consulting builds capable (not codependent) design teams that come back 

In the end, attendees will walk away knowing how to use training and mentoring as part of ayour design practice, as a consultant or in-house team.

avatar for Dan Winterberg

Dan Winterberg

Senior Designer, Cooper
Dan is an Senior Designer at Cooper, an independent design consultancy with offices in San Francisco and New York City. His work has ranged from designing complex systems for Fortune 100 companies to helping startups define delightful user-centered products. In 2015, Dan was a finalist... Read More →



Creating Effective Work Shadowing Programs
Limited Capacity seats available

Formal education is important. But nothing beats the chance to watch and learn from experienced practitioners doing the job well. 

Organisations like the UK's Government Digital Service have introduced work shadowing and apprenticing to help newer practitioners pick up skills and learn ‘how we do it here’. Research shows that watching experts perform tasks helps you move between novice to intermediate and intermediate to expert more effectively than study alone. 

What does it take to establish a successful work shadowing program for your organisation? How about between organisations? We’ll talk about some existing work shadowing programs, examining what works well and what lessons have already been learned. 

This session will tackle questions like: 

- What do you need to set up a shadowing program? 
- Which design and research activities work best for shadowing? and for whom? 
- How can you maximise learning from a shadowing program? 
- How do you encourage participation for both hosts as well as the people shadowing? 
- How might we establish work shadowing between organisations as well as within them? 

By working through these themes together we hope to create a draft framework to share publicly that will give people a head start in setting up their own work shadowing programs.

avatar for Kate Tarling

Kate Tarling

Kate is director of a design consultancy, speaker and researcher. She helps organisations, teams and individuals to do great product and service design. She has helped the UK Government Digital Service bring user research and service design to government departments. She works on... Read More →


Design At Scale: IBM Design and the Future of Education at Corporations
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

IBM, one of the world’s largest technology companies, is on a mission to create a sustainable culture of design and to bring a human-centered focus to thousands of product and service experiences. IBM Design Principal Doug Powell directs the company’s design education program which spearheads and catalyzes this change by delivering active learning experiences to designers and non-designers around the world. A key aspect of the program is the three-month design bootcamp that serves as the bridge between the academic and professional experience for more than 600 entry-level designers who have joined IBM in the last 3 years. 

As Doug and his team are building the IBM Design program they are accumulating key insights—and many unanswered questions—about how design can happen in complex organizations. This working session will be an open exchange about design education at scale. 

We will tackle questions like: 
• How do we teach the essential skill of collaboration? 
• How do we prepare designers to be change leaders in the corporate setting? 
• How can design education be used to engage and persuade non-designers (especially senior leaders)? 
• What tools and behaviors can help us foster remote/virtual collaboration for dispersed teams and programs? 
• What are the latest best practices for measuring the impact of design? 

IBM Design has built strong and open relationships with many of the top academic design programs in the world and we look forward to continuing to build that bridge with this important working session. 

avatar for Doug Powell

Doug Powell

Design Principal, Program Director for Education & Activation, IBM
Doug Powell is a designer with more than 25 years of experience in a wide range of design disciplines. A 2014 Distinguished Alumni award recipient from the Sam Fox School of Design at Washington University in St. Louis and a 2014 AIGA Minnesota Fellow, Doug is a lecturer, commentator... Read More →


Education in the enterprise
Limited Capacity seats available

How might we best educate designers and build educational capacity within an enterprise setting? 

Enterprises around the world face a common problem: A severe shortage of interaction designers. 

Formal design programs do not have the capacity to graduate enough students to meet industry demand. Industry is largely unprepared or unable to educate interaction designers on the job. 

Enterprises must take a lead role in building educational capacity within organizations as part of the solution. 

This workshop aims to answer the question and address the problem. 

Participants will: 
- Contribute to the body of knowledge and community of practice for our field 
- Learn and practice a proven toolkit of facilitation methods for strategic change, analysis, and decision-making in complex multi-stakeholder environments like the enterprise. 


1. An open-source education resource of models, frameworks, and methods for the community to adopt, iterate, and evolve 
2. Participants will learn strategic facilitation methods that they can apply immediately upon returning to their workplaces.

avatar for Kitty Bourne

Kitty Bourne

Interaction Designer, TELUS digital
Kitty Bourne is an Interaction Designer from Vancouver and for the past 5 years she’s worked in customer experience management and in the telecom industry. She graduated from Simon Fraser University in British Columbia with a degree in Psychology and Interaction Design. Kitty first... Read More →
avatar for Kaleem Khan

Kaleem Khan

Founding partner, True Insight
Kaleem is a founding partner of strategy and design research consultancy True Insight, based in Toronto.As a strategist, consultant and researcher, Kaleem helps global companies, agencies, startups and governments create great experiences and solve complex problems. Over two decades... Read More →


How do we design designers?
Limited Capacity filling up

The role of the designer is changing. 

Designers are creating new roles for themselves, in response to new questions society and industry are facing. Designers are being taken more seriously by the tech industry than ever before; twenty seven startups that were co-founded by designers have been acquired since 2010 by companies like Google, Facebook, Adobe, Linkedin, Dropbox and Yahoo. Design is becoming more and more commonplace on the curriculum of world leading business schools such as Stanford, Harvard and Yale. Most importantly, the development of experiences and services is at the core of these changes and design thinking is often the method used to build solutions. 

And yet, at the height of our demand the quality of our supply is challenged. Jonny Ive famously said that design education is "tragic." How can we turn this around? 

Our workshop will dig into this issue, exploring the experiences of participants by asking key questions about their work and their learning. Grappling with questions that matter such as: 

• How do you teach systems thinking? 
• What does the designer as unicorn trend mean for education? 
• Why are tech companies acquiring design agencies? How are we teaching future designers how to collaborate with engineers in light of this? 
• What are you learning and how are you learning it? 
• How can educators partner with industry to better prepare students for the workplace? 

This will be a hands on workshop prototyping alternative futures for both design education and creative industries. Lauren and Daniel invite you to join them in tackling our communities biggest design challenge yet: how do we design designers?

avatar for Lauren Currie

Lauren Currie

Experience Designer, Hyper Island
Lauren is a Scottish designer and entrepreneur. She makes, thinks, writes and speaks about design, social change, education and entrepreneurship. She co-founded Snook, Scotland's leading service design and social innovation agency which uses design to make public services better... Read More →
avatar for Daniel Harvey

Daniel Harvey

Director & Global Practice Lead, Experience Design, SapientNitro
Daniel Harvey is Director & Global Practice Lead, Experience Design at SapientNitro in London. Before that he was Executive Creative Director at R/GA in New York City. He's led groundbreaking work with clients like HBO, NatWest, and Verizon.His work wins awards at the likes of The... Read More →


Interaction Design Living Archive: Concept Co-Design
Limited Capacity seats available

The Interaction Design Living Archive (IxDLA) is envisioned to be IxDA’s free digital repository of educational content, indexed, cross-referenced and historically contextualized, with a year over year lens on the emergent practice of professional interaction design. For the past twelve years, IxDA has been at the center of this rapidly changing design discipline -- its archives are a living collection of community conversation, thought leadership and exemplary work. In harmony with IxDA’s mission to improve the human condition by advancing the discipline of interaction design, the IxDLA will provide unprecedented information access for students, educators, career-changers, technologists, business and civic leaders, and design practitioners of all levels. The IxDLA will aggregate now disparate content such as audio and video recordings, photography, articles and publications, presentation materials, commentary, social media, and more. This working session will explore use cases and concept design to ensure the needs of educators and students are at the core of the emergent IxDLA.

avatar for MJ Broadbent

MJ Broadbent

Design Director, Transportation, GE Software
MJ is the the Design Director for Transportation at GE Software, where her team is responsible for custom software solutions that connect people, data and machines via Predix, GE's Industrial Internet platform. During her 25-year design career, MJ's expertise and leadership has benefited... Read More →


Learning Aesthetic Interaction
Limited Capacity seats available

Dynamic aesthetics are essential to teach to interaction design students, because of its impact on meaning and value of the experience. In this workshop we develop strategies to engage students into the practice of designing interactions that lead to the desired aesthetics. 

This workshop aims to identify the current state of aesthetic interaction and recent work, discover multiple methods for learning this approach towards interaction design, prototype and test several proposed methods, and reflect on the experiences and outcome.

avatar for Priscilla Esser

Priscilla Esser

Researcher, ConnectedCare
Priscilla Esser has a background in Industrial Design Engineering at Delft University of Technology. She received her Masters, as well as her PhD degree here. She focuses on interaction design for the complex context of the healthcare domain. To add to the challenge, she targets users... Read More →
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Michel Witter

Avans University of Applied Sciences in Breda, The Netherlands
Michel Witter teaches interaction design, information design and usability at the Communication & Multimedia Design course of Avans University of Applied Sciences in Breda, The Netherlands. He has been involved with the development of the interaction design curriculum for about 12... Read More →


Making it Happen
Limited Capacity seats available

While technology is an essential and integrated aspect of our lives and while accessible and customizable open-source products (such as Arduino) make it possible for designers to grasp technology into the development of the next big things, there is still a gap to reach in terms of preliminary stages of the design process: sketching (with technology), within technology education in the design school setting. There is no consistency in how to educate design school students on technology, to make them use it in the design process itself, especially electronics and physical computing sketching and rapid prototyping in order to develop non-screen interactions (wearables and IoT courses). 

Teaching: hands-on learning and practice these, is based on problem-focused processes aka analytic thinking, which design students might not be used to. Design students sometimes end up feel limited by technology: a kit they practiced with, a language they were taught or process; and/or would choose to *design* technology, rather practically challenge it, to its boundaries and limitations: work with technology as a raw material. 

Part of it has to do with the way these subjects are being taught and the need to find a way to make them accessible for designers as other tools and materials they use to sketch their ideas. At the same time, there are more and more makers communities and opportunities (such as hackathons), and we see more and more designers taking advantages upon these. Thus, I suggest to find ways to teach *making* and build curriculums which are based on the makers-thinking, that will reflect what makers do: using traditional processes on new and smart materials, use traditional materials in new and advanced processes, creatively think of ways to combine and question tools, processes, techniques and materials to solve a problem or define a new one.

avatar for Sarit Youdelevich

Sarit Youdelevich

Sarit Youdelevich holds a Master from ITP (Interactive Telecommunication Program), at NYU, dealing with interactivity and the connection between technology and design. She is a UX designer and researcher, game designer, shoe designer and a lecturer at Bezalel, Academy of Art and Design... Read More →



Keynote Speaker - Kim Goodwin
avatar for Kim Goodwin

Kim Goodwin

VP of Product & User Experience, PatientsLikeMe
Kim Goodwin is a best selling author and has 20+ years of consulting and in-house UX experience. She is VP of Product and User Experience at PatientsLikeMe, a medical research platform and a social and decision-support network for patients. Kim also helps other organizations build... Read More →


avatar for Dave Malouf

Dave Malouf

Principle Experience Strategist, HP Helion Cloud
Dave is the founder of the Education Summit. Dave helped start the Summit because of his deep belief that any practice can only excel if it is built on top of a strong education system. In his other lives, Dave is also one of the founders and organizers of the Enterprise UX conference... Read More →